The world vegan footwear market is now estimated to be valued at $157,898 million with high profile brands such as Nike, Adidas and Converse, now offering vegan footwear lines within their range.
Projected to reach $300,199 million by 2030, the growing trend towards vegan footwear in developed markets such as North America and Europe is leading to an increasingly competitive landscape as fashion and manufacturers look to capitalise with expansion and push for more sales across these markets. Developing a competitive edge using claims is one option of future proofing a world-wide vegan footwear brand. However, even though a vegan claim can appeal to consumers as being ethical, companies must be genuine about their claims or they may find that they become vulnerable to consumer resistance.
Applying for the Vegan Verification Mark can offer consumers the reassurance that vegan claims are legitimate and independently verified. The Vegan Verification programme, developed by Eurofins | Chem-MAP, can risk assess and test chemicals, materials, and components of a shoe to ascertain whether any animal or by-products have been used. The verification process goes beyond self-declarations provided by suppliers and offers scientific evidence to substantiate vegan claims. Once the shoe has been verified, the Vegan Verification Mark can be displayed on product, packaging, and promotional collateral to give a clear message to consumers that the shoe they are purchasing is vegan.
The Vegan Verification Mark can be used world-wide, and the scope of the programme includes:
The Vegan Verification Testing programme is also registered with The Vegan Society’s Vegan Trademark and the BeVeg Trademark as an approved testing provider.
Once verified by the Eurofins | Chem-MAP® Vegan Verification programme, the evidence for vegan certification can be used to support trademark applications with The Vegan Society and BeVeg.
For more information, please contact the Eurofins | Chem-MAP® team on firstname.lastname@example.org.
EXTENSION TO SCOPE & DUE DILIGENCE As Eurofins | Chem-MAP’s length of validity is two years, it is likely that within this time that many chemical manufacturers would be looking to increase their scope of products listed on the ZDHC Gateway or incorporate risk-based due...Published 4th August 2022 Read more