Eurofins | Chem-MAP is pleased to announce that the French company MDP have been awarded the Vegan Verification mark for their ‘Pure & Paint’ – beautiful by nature range.
Each paint within the range was tested for the presence of animal DNA under the Eurofins | Chem-MAP Vegan Verification programme. DNA analysis is the foundation of the Eurofins | Chem-MAP Vegan Verification programme in assisting manufacturers, brands and retailers to test, verify and certify chemicals, materials and products as vegan.
Using Next Generation Sequencing (NGS), the Eurofins | Chem-MAP laboratory team can extract DNA from input components and ingredients to identify even the most minute presence of over 25,000 animal species, including mammal, bird, fish, insect, crustacean and mollusc.
As a result, MDP can confidently share that the 60 shades within their Pure & Paint range do not contain animal derivatives and can market their products as vegan.
“The Chem-MAP team are pleased to announce that Pure & Paint have been awarded the Eurofins | Chem-MAP Vegan Verification mark for 60 of their paint shades. We are proud to be able to provide both Pure & Paint and their customers with the confidence that their products are vegan. Eurofins | Chem-MAP Vegan Verification are proud to support the sustainable and environmentally friendly ethos that Pure & Paint pursue.” states Lottie York, Sustainable Chemistry Programme Lead, Eurofins | Chem-MAP – Vegan Verification programme.
“At Pure & Paint, we believe that nature is more than ever a luxury. We draw from it with humility and conscience, the ingredients of a painting without compromise, neither techniques, not aesthetics.
Guided as much by quality as by simplicity, our vegetable paints are beautiful, healthy, easy to use and accessible.” Pure & Paint.
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Published 22nd May 2025 Read more
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